Criteria for Studying Demand for a Museum of a Large Nuclear Industry Enterprise and Assessing Its Efficiency
УДК 069.01+069:621.039
DOI 10.28995/2073-0101-2019-1-126-139
Sergey M. Brykalov, Aleksey S. Balyberdin, Vera E. Borodina
“Afrikantov ОКВМ,” Nizhny Novgorod, Russian Federation
Criteria for Studying Demand for a Museum of a Large Nuclear Industry Enterprise and Assessing Its Efficiency
Abstract
The article reviews the results of studying the demand for the museum at the nuclear industry enterprise JSC “OKBM Afrikantov” and its effectiveness. The research uses empirical methods of interviews and surveys through questionnaire. The results are analyzed using such scientific methods as grouping, classification, analysis, synthesis, as well as process, functional, and system approaches. Upon receiving the results it becomes clear that the museum is quite in demand and mostly meets the visitors’ expectations. However, there are some problem areas in museum’s work which should be improved. Among the challenges and problem areas of the industrial museum functioning the authors underscore the following: staff shortage, financial restrictions, lack of computers and special technical equipment. Problem areas shown in the research coincide with these. Having analyzed the problem areas, the authors propose some ways of optimization of the museum activity. Conclusions are based on qualitative and quantitative analysis of the demand for museum activities and their quality conducted upon efficiency criteria. The result is a lists of problematic issues and suggestions for their elimination and for improvement of the museum activities. Meanwhile, the problem areas are considered as “areas to develop” in order to increase the museum’s demand and efficiency. Realization of scientific, technical, and organizational measures will enhance the consumers’ and stakeholders’ satisfaction. The research results and suggested solutions can be adopted and used in similar enterprises.
Keywords
Museum, museum exhibition, museum of an enterprise, industrial company, customer satisfaction research, statistical research, quality of museum events organization
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References
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About authors
Brykalov Sergey Mikhailovich, PhD in Economics, JSC “Afrikantov ОКВМ,” head of strategic development and production system improvement division, Nizhny Novgorod, Russian Federation, +7-831-246-98-44, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Balyberdin Aleksey Sergeevich, JSC “Afrikantov ОКВМ,” head of multi-criteria analysis and operational efficiency bureau of strategic development department, Nizhny Novgorod, Russian Federation, +7-831-246-98-44, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Borodina Vera Evgenievna, JSC “Afrikantov ОКВМ,” engineer on marketing of strategic development department, Nizhny Novgorod, Russian Federation, +7-831-246-98-44, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Submitted 20.08.2018, published (for citation):
BRYKALOV, S. M., BALYBERDIN, A. S., BORODINA, V. E. Issledovaniya kriteriev vostrebovannosti i effektivnosti funktsionirovaniya muzeya krupnogo promyshlennogo predpriyatiya atomnoi otrasli [Criteria for Studying Demand for a Museum of a Large Nuclear Industry Enterprise and Assessing Its Efficiency. In Russ.]. IN: Vestnik arhivista / Herald of an Archivist, 2019, no. 1, pp. 126-139. doi 10.28995/2073-0101-2019-1-126-139